A New Marketing Strategy for Red Boy Pizza-;Part 1

Red Boy Pizza (redboypizza.com), with eight locations in the San Francisco Bay Area, has been serving pizzas since 1969. Six of Red Boy’s locations are owned by franchisees. But the company needed a marketing boost and a strategy to ensure branding consistency from location to location, so my company, Duke Marketing, signed on to lend a hand. Our work with Red Boy makes a strong case study for any small franchise company looking to revamp its marketing and branding approach, so I’d like to share the results of our efforts with PMQ’s readers.